Mrs. Drake's pre-packaged sandwiches were a beloved staple in mid-20th century New Orleans, offering convenience and local flavor to generations of residents. Introduced in the late 1930s, these sandwiches were sold in cellophane-wrapped triangles, with the sandwich cut in half diagonally and presented so that the filling could be seen through the wrapper. They were most often found at checkout counters in neighborhood stores, schools, and corner shops. The brand's mascot—a cheerful "Momma Drake" in a chef’s hat accompanied by four ducklings—embodied the slogan “quacking good sandwiches” .
The sandwiches catered to various tastes and dietary restrictions, featuring options like tuna, Swiss cheese, and the popular luncheon meat with a sweet pickle spread. A standout was the “Lil’ Barbecue,” which broke from the traditional sliced bread format by using buns and a tangy barbecue filling, topped with the signature pickle slice. This innovation resonated with schoolchildren and busy workers alike.
Several popular options have been fondly remembered by locals:
- Luncheon Meat and Pickle: This classic sandwich featured a thin slice of luncheon meat paired with a tangy spread—likely a blend of mayonnaise and mustard—and topped with a sweet, crunchy pickle.
- Luncheon Meat and Potato Salad: A unique combination where the meat was accompanied by a mild potato salad, offering a different texture and flavor profile.
- Tuna Salad: A staple for many, though some recalled it as being relatively bland.
- Swiss Cheese: A simple option, often chosen by those observing meatless Fridays, though it was noted for its chewy texture.
- Chicken Salad: Available as early as 1937, this variety offered a creamy and satisfying option for sandwich lovers.
The enterprise was owned by Clifton L. Ganus Sr., a prominent New Orleans businessman and philanthropist. Ganus also operated A&G restaurants and was deeply involved in civic and educational initiatives, including founding the Lake Terrace School and serving as a trustee at Harding College.
While Mrs. Drake’s sandwiches eventually disappeared from shelves as fast food chains and modern cafeterias became more prevalent, they remain a nostalgic memory for many New Orleanians who fondly recall their unique taste and the era they represent.